Daily Digest


Today i am thrilled to introduce you all to Kids Concept UK, a company specialising in unique gifts, toys, room accessories, furniture, bedding etc. for babies and children aged 0-7 years. Kids Concept was established in Borås, Sweden in 2007 by founders (and friends) Johanna, Amelie and Anna, who decided to pull together their resources and extensive knowledge of design, purchasing and marketing to form Kids Concept.

By coordinating their products by colour and concept as well as showing customers how to mix and match designs, their aim is to help parents easily create stylish and fun rooms for their little ones using matching accessories. All of the products are designed by Kids Concept and quality controlled to ensure they are of the highest standard and safe for children. Wooden products are hand-made, making each one truly unique and special.

There are currently 7 themes throughout the range including: Star, Abbey, Pippi, Turbo, Pumpkin, Princess and Ivy. All can be found in a selection of colours, with the prominent ones being pink, blue, green and grey. Kids Concept is already hugely popular in Scandinavia and they are now very excited to be selling on the UK market.

Scandinavian and Nordic influences are bang on trend right now and the majority of people across the world are lusting after the minimalist and contemporary designs, concepts and fashion that exhume from Sweden, (hello Ikea!), so i just know this brand is going to have a very successful future over here.

kids concept uk

The grey and black ranges are my favourite, but then they would be because i’m a self-confessed monochrome addict but the other colour options are equally as good. The prices are very reasonable and there is everything you could possibly need or want to make your little one’s room as stylish, practical, functional and above all…as fun as possible.

You can visit Kids Concept UK at www.kidsconcept.co.uk , like them on Facebook or follow them on Twitter.

About Vikki

Vikki is the co-founder and style editor of Daily Essential Magazine. She lives in Kent with her fiancé Keith and two little superheroes, Riley 3 and Harry 1. She works as a freelance writer and parenting/lifestyle blogger and has a huge passion for kids fashion and interiors. In her spare time she enjoys horse riding, travelling and photography and has rather large obsession with Instagram and all things monochrome.

One comment

  1. LOVE the wooden horse! I hadn’t heard of this brand before. Love discovering new ones 🙂

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