Daily Digest


Summer is just around the corner and with the warmer weather beginning to settle in, we’re super excited to bring you the latest SS15 Collection from Baby Moos. Their inventive t-shirts and quirky designs are enough to make any little trendsetter the coolest kid on the block. Endorsed by such celebrities such as Kirstie Allsopp and the late Peaches Geldof, Baby Moos groovy gift range is accessible to suit any budget. Some accessories start at just £3.20, and nothing on the whole site exceeds £25 in cost.


Baby Moos’ founder Anna-Lee launched her website in 2010; stocking imported funky baby wear from overseas. Then in 2012, Anna decided to create and include her own creations. With humorous bibs displaying messages such as “These fools put my cape on backwards”, Anna loves to give babies personality with their clothing. 

Now her children are growing up, Anna wants to continue to give children up to the age of five the opportunity to express themselves through her brand. A renowned lover of live music, Anna has included summer punky designs derived from music culture. With a Sex Pistols inspired t-shirt and a Hendrix-esque top; parents can dress their children like their heroes, whilst making a statement about the child’s personality.

The new range covers everything boys and girls could want : from caterpillar outfits to skull skirts and even a collection of awesome alternative tees. Many of the designs are so cool, we’re wishing there was an adult-sized collection too.

To find out more about Anna or to view her exceptionally cool SS15 baby and toddler collection, please see the website at http://www.babymoos.com/

About Vikki

Vikki is the co-founder and style editor of Daily Essential Magazine. She lives in Kent with her fiancé Keith and two little superheroes, Riley 3 and Harry 1. She works as a freelance writer and parenting/lifestyle blogger and has a huge passion for kids fashion and interiors. In her spare time she enjoys horse riding, travelling and photography and has rather large obsession with Instagram and all things monochrome.

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