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Welcome to Daily Essential Magazine. We are a blog-led online magazine for modern parents, providing you with a daily edit of essential everyday family life.

Daily Essential Magazine is run by Vikki, Kerry & Charlotte, 3 friends, bloggers and fashion forward, style conscious parents sharing their latest finds by beautiful brands from across the web. Our ultimate goal is to become the number one source for parents and parents-to-be to find the latest trends, news and information all in one place.

Like you, we’re interested in finding the right balance between work, life and play.  We want to help, educate and laugh with you on all matters parenting or pregnancy related. We want to share the latest fashion trends for children, mamas and papas. We’re up to date with the latest in entertainment and celebrity news and we love to find unusual toys and brilliant décor ideas for around the home. We want exceptional holidays and family days out where children are celebrated rather than tolerated. And we want parents to get creative with their children at home, whether it’s in the kitchen or the playroom.

So we cover a range of topics across all aspects of modern family life: from travel, food, entertainment and style to parenting, development and downtime.

Hoping to inspire parents and make lives easier along the way.


CharlottDEChare is co-founder and editor of Daily Essential Magazine. She lives in London with her boyfriend Rovi and son Hayden (3). Prior to motherhood, she worked a 9-5 role in healthcare recruitment but these days she can be found working from home as a freelance writer and lifestyle blogger. Through this role she has collaborated with brands such as Panasonic, Netflix, Quinny, Warner Brothers, River Island, Maxi-Cosi, CBeebies, Matalan, Sunuva and many more. In her spare time she can be found
 blogging, traveling, wishing she went to the gym more, watching reality TV and running after her hyper toddler son Hayden.




Kerry is co-founder and editor of Daily Essential Magazine. She lives in North Wales with her two children, Amelia (3) and Harrison (5 months). She loves going on random adventures and creating lasting memories. Kerry began blogging in 2012 following the birth of her daughter and has been lucky enough to collaborate with various brands over the years including Cosatto, Britax, Tesco, Tommee Tippee, Storksak, Pink Lining, John Lewis, and many more. She has been voted a finalist in the BiBs Awards for two years running and also the MAD Blog Awards in the Home & Interiors category. In her spare time Kerry likes to redecorate her home and browse Instagram. She has a passion for photography and can often be found with a Dr Pepper in one hand and a phone or camera in the other. 


devikkiVikki is co-founder and editor of Daily Essential Magazine. She lives in Kent with her fiancé Keith and two little superheroes, Riley (3) and Harry (23 months). She previously worked in admin, but following the premature birth of Riley she gave up her role to be able to spend more time with him and decided to pursue her love of writing by working as a freelance writer and parenting/lifestyle blogger. Through this role, she has collaborated with brands such as John Lewis, House Of Fraser, Emma’s Diary, Tesco, Britax, Tommee Tippee and many more. She has a huge passion for kids fashion and interiors, enjoys horse riding and photography and has rather large obsession with Instagram and all things monochrome.  

You can find out more about us all here